“I need a clinical background to own an agency.”
You don't. You need the right people around you — leadership is the skill that matters most.
Your roadmap to launching, growing, and succeeding in home health — no clinical background required. Hosted live by Natasha Mays.
Thursday, August 13 · 7:00 PM EST · Live on Zoom
Three misconceptions keep aspiring agency owners in research mode for years. Let's clear them — right now.
“I need a clinical background to own an agency.”
You don't. You need the right people around you — leadership is the skill that matters most.
“Medicare is the only way to make money.”
There are 3 distinct payer doors — and Medicare is actually the slowest to access.
“I need everything figured out before I start.”
Sequence is the goal, not perfection. Take the next right step.
A living curriculum — refreshed every week. Here's exactly what we'll cover in the next live session.
NPI · NPPES · CAQH · OIG — the four credentials that define your credibility as an agency owner.
You don't need everything figured out — you need to take the next right step, in the right order. Sequence is the strategy.
Decide your payer focus — Private Pay, Medicaid, or Medicare — based on budget, timeline, and market.
Understand your state's licensing, Certificate of Need, and inspection requirements before anything else.
Form your LLC and secure the general liability, professional, and bonding policies you're required to carry.
Build your operational procedures, competency assessments, and a realistic caregiver staffing plan.
Stand up scheduling, EVV, billing, payroll, and client/employee records so nothing falls through the cracks.
Secure your NPI, register in NPPES, activate CAQH, and complete payer enrollment and screening.
Market to case managers and referral sources, complete your first intakes, and run — not just open — your agency.
Most people think they're ready. Answer honestly — the ten questions below will tell you the truth.
01Are your policies, forms, intake documents, and compliance files complete and ready to use?
02Do you clearly understand which licenses, registrations, and insurance your agency needs before accepting clients?
03Are you Medicaid-ready — enrollment, waiver programs, credentialing, billing, and managed care contracting?
04Do you have a clear process for recruiting, screening, onboarding, training, and retaining caregivers?
05If five clients called today, could you complete intake, assign caregivers, build care plans, and begin care?
06Do you have a real marketing and referral strategy for case managers, hospitals, and private-pay families?
07Do you have systems for scheduling, EVV, payroll, billing, records, and compliance monitoring?
08Do you understand your costs, caregiver pay, reimbursement rates, margins, and working capital needs?
09Could you confidently respond today if a regulator requested employee files, client records, or proof of compliance?
10Are you ready to operate — not just open — once the license is approved and clients begin calling?

Years Experience
Strategy. Structure. Launch Clarity.
More than two decades of executive leadership in human resources, organizational development, regulatory compliance, and business operations — leading multi-site teams for GE, Scientific Games, InterContinental Hotels Group, Delta Apparel, and Schindler Elevator. As a healthcare entrepreneur and trainer, she builds home care organizations, caregiver training programs, compliance systems, and operational playbooks that actually work.
MBA Marketing · BA Psychology
Clark Atlanta University
Green Belt Certification
University of Michigan
Grab the complete guide from our latest class — everything you need to understand a home health agency, no clinical background required. Drop your email and it's yours instantly.
The Home Care Agency
Launch Blueprint
Everything you need to know before you join us live.
Let's build your vision — together, the right way, in the right order. Join us live and make an impact that builds your legacy.
#AskTasha · Thursdays @ 7PM EST